Cookie Policy

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences, analyzing how you use our site, and personalizing content.

Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period).

We use cookies for the following purposes:

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors use our website
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements

Essential Cookies

These are on by default. They are limited to what the site needs in order to work and to honour a choice you have already made. They are not used for analytics or advertising.

• A stored record of your cookie choice, so we do not ask again on every page
• A partner cookie (tmuk_partner) when you open a partner link, so that partner pricing can apply
• Short-lived storage for a tool you have chosen to use on the page, such as the site assistant or an on-page checklist

Analytics Cookies

These stay off until you choose Allow cookies, or turn on Analytics in cookie settings. They measure how the site is used, including pages, demo bookings, and free-trial signups.

• Google Analytics (_ga and related cookies)
• Microsoft Clarity (_clck and _clsk), including session recordings of pages you visit after you allow analytics
• First-party campaign details from the link you arrived on, such as utm_source

Functional Cookies

This choice is for optional preferences. It does not turn on Google Analytics or Microsoft Clarity. We do not set a separate functional cookie unless you opt in.

Marketing Cookies

These stay off until you allow marketing cookies. They cover advertising storage and ad click identifiers such as gclid, fbclid, and msclkid.

If you allow the matching category, these services may store cookies on your device:

• Google Analytics: Analytics measurement. Loaded only after you allow analytics cookies.
• Microsoft Clarity: Analytics, including how people move through the site, book a demo, or start a trial. Loaded only after you allow analytics cookies.

These providers have their own privacy policies. We do not load either tag before you allow the relevant cookies.

Browser Settings

You can control cookies through your browser settings:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and site permissions > Cookies and site data

Cookie Consent

When you first visit our website, you'll see a cookie banner. Essential cookies are already on. You can:

• Allow cookies, which turns on analytics and marketing
• Reject non-essential cookies and keep essential cookies only
• Customize analytics, functional, and marketing cookies

Updating Preferences

You can change this choice at any time with the Cookie settings link in the footer. Rejecting analytics or marketing stops those tags from being treated as allowed. Clearing site data for trainmeuk.co.uk removes the stored choice and the banner will show again.

If you disable certain cookies, some features of our website may not function properly:

• You may need to log in repeatedly
• Some preferences may not be saved
• Analytics data may be incomplete
• Some third-party integrations may not work

Essential cookies cannot be disabled as they are required for basic website functionality.

Different cookies are stored for different periods:

• Session Cookies: Deleted when you close your browser
• Analytics Cookies: Typically stored for 1-2 years
• Functional Cookies: Usually stored for 1 year
• Marketing Cookies: Typically stored for 1-2 years

Some of our third-party cookie providers may be located outside the UK. When cookies are used to transfer data internationally, we ensure appropriate safeguards are in place as required by UK data protection law.

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of any material changes by:

• Posting the updated policy on our website
• Displaying a notice on our website
• Sending email notifications to registered users

Non-essential cookies still run only if you allow them. A change to this policy does not turn analytics or marketing cookies on by itself.

If you have any questions about our use of cookies, please contact us: