Greenwashing and Honest Claims: Say What’s True
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Explain how the CMA Green Claims Code and the DMCC Act 2024 apply to green claims; and recognise vague, incomplete or unfair environmental claims.
- Assign to
- Marketing, sales and product teams
- Duration
- 25 minutes
- Evidence
- 10-question quiz
- Your version
- Editable
What they will be able to do
- Explain how the CMA Green Claims Code and the DMCC Act 2024 apply to green claims.
- Recognise vague, incomplete or unfair environmental claims.
- Rewrite claims so they are specific, complete and backed by evidence.
- Check evidence, including supplier claims, before anything goes live.
The course
- 01The rules
- 02Fair or misleading
- 03Fix the page
The decision they practise
In the main activity, “Fix the Fern & Co product page”, learners fix a realistic form and see the effect of each choice. Short animations show “From slogan to claim” and “Two versions of launch week”.
How you know they finished
The 10-question quiz mixes multiple choice, matching and sequencing questions and returns to the opening story.
Roll it out with
Relevant legislation and guidance
The course draws on these. Which ones apply depends on the organisation and the role. Finishing the course is a training record.
- Digital Markets, Competition and Consumers Act 2024
- Consumer Rights Act 2015
How this course is built
Interactive activity
Learners practise the decision in the course, including what to say when someone pushes back.
Edit it in the builder
On Growth and above, adapt the scenarios and wording to your own workplace, policies and reporting procedures.
A record they finished
The 10-question quiz closes the course, so you can show who completed it.
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