Privacy for Marketers: Permission, Not Persuasion
Included with TrainMeUK — no separate course purchase required.
Know when you need consent, when the soft opt-in and B2B rules apply, which cookies need asking, and how to say no to a risky send.
- Assign to
- Marketing teams
- Duration
- 30 minutes
- Evidence
- 10-question quiz
- Your version
- Editable
What they will be able to do
- Recognise consent that counts, and consent that doesn’t.
- Apply the soft opt-in and B2B rules correctly.
- Tell which cookies need consent since February 2026.
- Stop a risky send without stopping the campaign.
The course
- 01Consent
- 02The exceptions
- 03Cookies
- 04Saying no
The decision they practise
In the main activity, “Check Jade’s send list”, learners rewrite a realistic document line by line and see the effect of each choice. In the main activity, “Find and fix the prize draw page”, learners fix a realistic form and see the effect of each choice. Short animations show “Fixing the prize-draw form” and “Which cookies need asking?”.
How you know they finished
The 10-question quiz mixes multiple choice, matching and sequencing questions and returns to the opening story.
Relevant legislation and guidance
The course draws on these. Which ones apply depends on the organisation and the role. Finishing the course is a training record.
- Privacy and Electronic Communications Regulations 2003 (PECR)
- UK GDPR and the Data Protection Act 2018
- Data (Use and Access) Act 2025
How this course is built
Interactive activity
Learners practise the decision in the course, including what to say when someone pushes back.
Edit it in the builder
On Growth and above, adapt the scenarios and wording to your own workplace, policies and reporting procedures.
A record they finished
The 10-question quiz closes the course, so you can show who completed it.
Related courses
TrainMeUK course library
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