Selling Ethically: Help People Buy, Don’t Push
Included with TrainMeUK — no separate course purchase required.
Recognise misleading and aggressive sales practices that consumer law bans; and tell customers their real rights, and what an add-on actually adds.

- Assign to
- Sales and retail staff
- Duration
- 25 minutes
- Evidence
- 11-question quiz
- Your version
- Editable
What they will be able to do
- Recognise misleading and aggressive sales practices that consumer law bans.
- Tell customers their real rights, and what an add-on actually adds.
- Give customers time and accept their decision.
- Raise targets or scripts that push you to mislead.
The course
- 01What the law says
- 02Honest selling
- 03Targets
The decision they practise
In “Mr Byrne and the warranty”, a face-to-face conversation, learners practise what to say and do when the other person pushes back. The wrong options are things a well-meaning person might genuinely say, and the feedback explains why each one is tempting. Short animations show “From push to honest” and “How a target can push the line”.
How you know they finished
The 11-question quiz mixes multiple choice, matching and sequencing questions and returns to the opening story.
Relevant legislation and guidance
The course draws on these. Which ones apply depends on the organisation and the role. Finishing the course is a training record.
- Consumer Rights Act 2015
- Digital Markets, Competition and Consumers Act 2024
How this course is built
Interactive activity
Learners practise the decision in the course, including what to say when someone pushes back.
Edit it in the builder
On Growth and above, adapt the scenarios and wording to your own workplace, policies and reporting procedures.
A record they finished
The 11-question quiz closes the course, so you can show who completed it.
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